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Копирайтинг: как не съесть собаку. Создаем тексты, которые продают
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Advertising and Society
Strategic Social Media
World Media Ethics
Frenemies: The Epic Disruption of the Advertising Industry
How to Create an Idea If You Are Not Ogilvy
Managing Corporate Social Responsibility. A Communication Approach
Копирайтинг: сила убеждения
Join the Conversation. How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership
An Advertiser's Guide to Better Radio Advertising
Public Relations Theory
Pick Me. Breaking Into Advertising and Staying There
Casting for Big Ideas. A New Manifesto for Agency Managers
Affiliate Millions. Make a Fortune using Search Marketing on Google and Beyond
The Brutal Truth About Asian Branding. And How to Break the Vicious Cycle
Do-It-Yourself Advertising and Promotion. How to Produce Great Ads, Brochures, Catalogs, Direct Mail, Web Sites, and More!
Beyond Listening. Learning the Secret Language of Focus Groups
Eating the Big Fish. How Challenger Brands Can Compete Against Brand Leaders
Local Online Advertising For Dummies
Life After the 30-Second Spot. Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising
Hey, Whipple, Squeeze This. The Classic Guide to Creating Great Ads
Facebook Advertising For Dummies
Hey Whipple, Squeeze This