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The Business of Brands
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Kitob haqida
This is not a 'how to' book about branding. Instead it outlines approaches that will increase the accountability of marketing spending and provide tools to support investment decisions. Drawing on the world's largest database of brand research, The Business of Brands outlines the ways in which brands are a source of value for both businesses and consumers. For businesses, it shows how brands contribute to shareholder value, both through revenue generation and by acting as a management tool. And for consumers, it shows how brands can fulfil various valuable functions – such as acting as a source of trust or a predictor of quality.
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Kitob tavsifi
This is not a 'how to' book about branding. Instead it outlines approaches that will increase the accountability of marketing spending and provide tools to support investment decisions. Drawing on the world's largest database of brand research, The Business of Brands outlines the ways in which brands are a source of value for both businesses and consumers. For businesses, it shows how brands contribute to shareholder value, both through revenue generation and by acting as a management tool. And for consumers, it shows how brands can fulfil various valuable functions – such as acting as a source of trust or a predictor of quality.
Kitob Jon Miller, David Muir «The Business of Brands» — veb-saytda onlayn o'qing. Fikr va sharhlar qoldiring, sevimlilarga ovoz bering.
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0+Litresda chiqarilgan sana:
21 avgust 2019Hajm:
288 Sahifa ISBN:
9780470862605Umumiy o'lcham:
2.7 МБUmumiy sahifalar soni :
288Mualliflik huquqi egasi:
John Wiley & Sons Limited
