The Rosé Shift: From Centuries-Old Traditions to Instagrammable Premium Wine

What comes to your mind when you hear "French wine"? , Generations of winemakers, beautiful family estates and elegant people looking for notes of oak in their glass. Yes, that's the image that had been surrounding wine but not rosé. Rosé used to be a simple cheap drink that no one took seriously. Until one person has decided to turn it premium. How did he single-handedly change opinions of the industry, consumers and the whole world?

This podcast is made by libo/libo podcast's studio and Humbleteam. Humbleteam designs successful digital products for startups and enterprises in all business sectors on land, at sea and in space.

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This episode came about thanks to:

Author - Ioanna Alfimova

Editor - Anastasia Yakubovskaya

Producers - Kirill Sychev, Anastasiа Sobova, Ksenia Krasilnikova and Lika Kremer

Sound engineer - Yuri Shustitsky

Jingle author - Kira Weinstein

Special thanks to Andrey Borzenko, Sergey Krasotin and Elena Fomicheva for their help.