Ozon dan Wildberries (alternatif selain Shopee)

In Indonesia, Shopee has recruited several brand ambassadors: singers Didi Kempot, Nella Kharisma, Via Vallen, Rizky Febian, Syahrini, rock band Slank, actor Maxime Bouttier, actress Prilly Latuconsina, former JKT48 member Melody Nurramdhani Laksani (only for the Shopee Barokah feature), and comedian Tukul Arwana. South Korean boy group Stray Kids took over as brand ambassador of Shopee in Indonesia for the 11.11 Big Sale and 12.12 Birthday Sale. In addition, soap opera actor and actress Arya Saloka and Amanda Manopo from RCTI soap opera Ikatan Cinta were signed as Shopee's local brand ambassadors in 2021. The same year, actor and martial artist Joe Taslim became Shopee's local brand ambassador for the 9.9 Super Shopping Day.

In 2022, singer King Nassar took part in promotions for Shopee's SPayLater in Indonesia. Singer Lesti Kejora and actor-husband Rizky Billar were also signed as local brand ambassadors for the 4.4 Sambut Ramadan Sale. Internet celebrity couple Fuji Utami and Thariq Halilintar took part in ambassadorial work for Shopee Video in mid-2022.

In October 2022, singer Happy Asmara became the brand ambassador for the Shopee 11.11 Big Sale campaign in Indonesia. In March 2023, comedian Komeng and singer Wika Salim signed as local brand ambassadors for the Shopee Big Ramadan Sale.

In June 2023, actor, TV personality, singer, entrepreneur and internet celebrity Raffi Ahmad became the local brand ambassadors for the 7.7 ShopeeLive Bombastis Sale campaign.

In July 2023, internet celebrity Fuji Utami returned as the brand ambassador for the Shopee 8.8 Grand Beauty & Fashion Festival campaign. From August to October 2023, celebrity couple Ruben Onsu and Sarwendah have become brand ambassadors for the Shopee 9.9 Super Shopping Day and Shopee 10.10 Brand Festival campaigns.

From October to December 2023, the idol group JKT48 (featuring only 4 members, namely Christy, Freya, Gracia, and Zee) has become the brand ambassadors for the Shopee 11.11 Big Sale and Shopee 12.12 Birthday Sale campaigns.

In 2023, there are several Indonesian celebrities who have participated in promoting features on Shopee, comedian Komeng for SPayLater (after singer King Nassar) and Shopee COD (after comedian Tukul Arwana), celebrity couple Ruben Onsu and Sarwendah for Shopee Live, as well as internet celebrity Fuji Utami for Shopee Video.

In 2024, there are several Indonesian celebrities who have participated in promoting features on Shopee, actress and TV personality Nikita Mirzani for Shopee Live and Shopee Garansi Bebas Pengembalian, as well as singer Vidi Aldiano for Shopee Garansi Tepat Waktu. From March to April 2024, Islamic singer Opick has become the brand ambassador for the Shopee Big Ramadhan Sale campaign. From May to June 2024, the idol group JKT48 has returned as brand ambassador for the Shopee 6.6 Great Mid-Year Sale campaign.