Подкаст агентства Mates China о китайском Интернете – изолированном, но супер прогрессивном цифровом пространстве. И о том, как продвигать свой бизнес с его помощью.

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Все, что нужно знать о китайских социальных сетях и о продвижении в Китае!

Во втором сезоне подкаста ВЕЛИКИЙ КИТАЙСКИЙ ДИДЖИТАЛ команда агентства диджитал маркетинга в Китае Mates China расскажет о китайских социальных сетях.

• как продвигаться через китайские соцсети

• как и зачем использовать китайские соцсети бизнесу

• в чем уникальность китайских медиаплатформ

• как пройти регистрацию и верифицировать аккаунт в китайских соцсетях

В этом выпуске все о китайских музыкальных платформах. Расскажем где слушать китайскую музыку и как продвигать песни в Китае. А также объясним зачем бизнесу выходить на музыкальные платформы.

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Все, что нужно знать о китайских социальных сетях и о продвижении в Китае!

• как продвигаться через китайские соцсети

• как и зачем использовать китайские соцсети бизнесу

• в чем уникальность китайских медиаплатформ

• как пройти регистрацию и верифицировать аккаунт в китайских соцсетях

Китайское телевидение перекочевало в интернет: сериалы с реалити-шоу соседствуют со стримами и влогами. В этом эпизоде все о гигантах китайской видеоиндустрии: Bilibili, Youku, Xigua Video.

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Все, что нужно знать о китайских социальных сетях и о продвижении в Китае!

• как продвигаться через китайские соцсети

• как и зачем использовать китайские соцсети бизнесу

• в чем уникальность китайских медиаплатформ

• как пройти регистрацию и верифицировать аккаунт в китайских соцсетях

Тейлор Свифт вовсю пользуется Weibo, а вы еще нет? Скорее скачивайте приложение и включайте наш подкаст!

","podcast_duration":994},{"id":71620375,"uuid":"88f4582d-e4a6-11ef-8ce3-0cc47af30fe4","cover_url":"/pub/c/cover/71620375.jpg","url":"/podcast/agentstvo-mates-china/novostnye-agregatory-kitaya-i-kak-oni-zamenyaut-smi-71620375/","title":"Новостные агрегаторы Китая и как они заменяют СМИ","cover_ratio":1,"is_draft":false,"art_type":23,"prices":{"final_price":null,"inapp_price":null,"inapp_base_price":null,"full_price":null,"discount_price":null,"litcoin_count":0,"inapp_name":null,"inapp_base_name":null,"currency":null,"discount_percent":null,"cost_with_bonus":0,"bonus_money":0,"account_money":0,"can_be_paid_by_account_money":true},"is_auto_speech_gift":false,"subtitle":"","min_age":0,"is_adult_content":false,"cover_height":1400,"cover_width":1400,"foreign_publisher_id":null,"language_code":"ru","symbols_count":997,"expected_symbols_count":null,"podcast_serial_number":5,"last_updated_at":"2025-02-06T19:22:18","last_released_at":"2025-02-06T19:25:02","read_percent":0,"is_finished":false,"is_free":true,"is_promo":false,"is_advertising":false,"advertising_marking":null,"event_data":null,"my_art_status":0,"is_subscription_art":false,"is_available_with_subscription":false,"is_available_with_litres_subscription":false,"availability_with_partner_subscriptions":[],"art_subscription_status_for_user":"no_subscription","is_abonement_art":false,"is_available_with_abonement":false,"is_subscription_token_art":false,"is_available_with_subscription_token":false,"can_be_preordered":false,"is_preorder_notified_for_user":false,"is_exclusive_abonement":false,"is_drm":false,"in_gifts":0,"is_fourth_art_gift":false,"podcast_left_to_buy":null,"availability":1,"available_from":"2025-02-06T13:35:53","library_information":null,"persons":[{"id":33297463,"uuid":"580a7c20-d344-11ef-8ce3-0cc47af30fe4","full_name":"агентство Mates China","full_rodit":"","url":"/author/agentstvo-mates-china/","role":"author"},{"id":33297460,"uuid":"3ec78ecc-d344-11ef-8ce3-0cc47af30fe4","full_name":"агентство Mates China","full_rodit":"","url":null,"role":"publisher"}],"is_liked":false,"rating":{"user_rating":null,"rated_1_count":0,"rated_2_count":0,"rated_3_count":0,"rated_4_count":0,"rated_5_count":0,"rated_avg":0,"rated_total_count":0},"linked_arts":[],"series":[],"date_written_at":"2025-02-06","release_file_id":115621750,"preview_file_id":null,"labels":{"is_bestseller":false,"is_litres_exclusive":false,"is_new":true,"is_sales_hit":false,"is_audio_series":false},"in_folders":null,"is_archived":false,"interacted_at":null,"read_at":null,"purchased_at":null,"is_hidden":false,"synchronized_arts":[],"synchronizations":[],"alternative_version":null,"in_user_cart_status":"not_in_cart","is_draft_full_free":false,"webtoon_chapters_count":null,"webtoon_last_read_chapter_id":null,"webtoon_last_read_chapter_number":null,"html_annotation":"

Все, что нужно знать о китайских социальных сетях и о продвижении в Китае!

• как продвигаться через китайские соцсети

• как и зачем использовать китайские соцсети бизнесу

• в чем уникальность китайских медиаплатформ

• как пройти регистрацию и верифицировать аккаунт в китайских соцсетях

Во втором эпизоде говорим о Toutiao и других новостных агрегаторах.

Все говорят: это аналоги Дена!

Мы отвечаем: да, но нет — китайские новостные агрегаторы намного интереснее и разнообразнее. Это отдельные СМИ, где автором может стать любой пользователь и продвинуть свой продукт через алгоритмы и индексацию в поисковых системах.

Хотите, чтобы о вас знали в Китае? Публикуйтесь в новостных агрегаторах!

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Все, что нужно знать о китайских социальных сетях и о продвижении в Китае!

• как продвигаться через китайские соцсети

• как и зачем использовать китайские соцсети бизнесу

• в чем уникальность китайских медиаплатформ

• как пройти регистрацию и верифицировать аккаунт в китайских соцсетях

В первом эпизоде говорим о нашумевших Douyin, Little Red Book и Kuaishou — трендсеттерах современного китайского диджитала. Тут и молниеносные алгоритмы, и богатейшие блогеры, и дофаминовая яма от затягивающих коротких видео. Идеальная платформа для привлечения китайской аудитории к вашему бренду.

Не говорите «нихао», пока не зарегистрируетесь в Douyin и Little Red Book

","podcast_duration":1145},{"id":71538476,"uuid":"719dcdbb-d356-11ef-8d2f-ac1f6b4dd332","cover_url":"/pub/c/cover/71538476.jpg","url":"/podcast/agentstvo-mates-chin/prodvizhenie-na-kitayskih-marketpleysah-striming-vsem-71538476/","title":"Продвижение на китайских маркетплейсах. Стриминг всему голова?","cover_ratio":1,"is_draft":false,"art_type":23,"prices":{"final_price":null,"inapp_price":null,"inapp_base_price":null,"full_price":null,"discount_price":null,"litcoin_count":0,"inapp_name":null,"inapp_base_name":null,"currency":null,"discount_percent":null,"cost_with_bonus":0,"bonus_money":0,"account_money":0,"can_be_paid_by_account_money":true},"is_auto_speech_gift":false,"subtitle":"","min_age":0,"is_adult_content":false,"cover_height":1400,"cover_width":1400,"foreign_publisher_id":null,"language_code":"ru","symbols_count":1100,"expected_symbols_count":null,"podcast_serial_number":3,"last_updated_at":"2025-01-15T18:36:09","last_released_at":"2025-01-15T18:44:52","read_percent":0,"is_finished":false,"is_free":true,"is_promo":false,"is_advertising":false,"advertising_marking":null,"event_data":null,"my_art_status":0,"is_subscription_art":false,"is_available_with_subscription":false,"is_available_with_litres_subscription":false,"availability_with_partner_subscriptions":[],"art_subscription_status_for_user":"no_subscription","is_abonement_art":false,"is_available_with_abonement":false,"is_subscription_token_art":false,"is_available_with_subscription_token":false,"can_be_preordered":false,"is_preorder_notified_for_user":false,"is_exclusive_abonement":false,"is_drm":false,"in_gifts":0,"is_fourth_art_gift":false,"podcast_left_to_buy":null,"availability":1,"available_from":"2024-12-18T15:34:50","library_information":null,"persons":[{"id":33297463,"uuid":"580a7c20-d344-11ef-8ce3-0cc47af30fe4","full_name":"агентство Mates China","full_rodit":"","url":"/author/agentstvo-mates-china/","role":"author"},{"id":33297460,"uuid":"3ec78ecc-d344-11ef-8ce3-0cc47af30fe4","full_name":"агентство Mates China","full_rodit":"","url":null,"role":"publisher"}],"is_liked":false,"rating":{"user_rating":null,"rated_1_count":0,"rated_2_count":0,"rated_3_count":0,"rated_4_count":0,"rated_5_count":0,"rated_avg":0,"rated_total_count":0},"linked_arts":[],"series":[],"date_written_at":"2024-12-18","release_file_id":115003873,"preview_file_id":null,"labels":{"is_bestseller":false,"is_litres_exclusive":false,"is_new":false,"is_sales_hit":false,"is_audio_series":false},"in_folders":null,"is_archived":false,"interacted_at":null,"read_at":null,"purchased_at":null,"is_hidden":false,"synchronized_arts":[],"synchronizations":[],"alternative_version":null,"in_user_cart_status":"not_in_cart","is_draft_full_free":false,"webtoon_chapters_count":null,"webtoon_last_read_chapter_id":null,"webtoon_last_read_chapter_number":null,"html_annotation":"

Китайский e-commerce динамичный и задает мировые тренды. Пока вы умиляетесь наземным роботам-доставщикам, китайцы за пять минут заказывают себе перекус на Китайскую стену с помощью летающих дронов.

В завершающем выпуске первого сезона мы поделимся инсайтами продвижения на китайских маркетплейсах: таргетированная реклама, баннеры, и, конечно, прямые трансляции.

Вы узнаете:

какие бывают способы продвижения продукта на китайских маркетплейсах;

как выбрать подходящего лайфстримера и начать с ним сотрудничество;

как проверить эффективность его работы;

как формируется прайс за продвижение продукта, и многое другое!

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Во втором выпуске подкаста «Великий китайский диджитал» мы расскажем о менее популярных маркетплейсах Китая. Все слышали о Tmall и Taobao, но что вы знаете о продажах на Douyin?

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В первом выпуске подкаста «Великий китайский диджитал» мы расскажем о том, почему феномен китайского онлайн-шоппинга заслуживает вашего внимания, а также раскроем секрет его уникальности.

Обязательно к прослушиванию, если вы собираетесь захватить китайский рынок.

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