Kitobni o'qish: «How To Start Your Own PR-Agency In Russia? Anti-Learner's Guide»

Review

There are no reviews. I’m a little ashamed of the style, but I hope that it’s justified for the content. You are to judge. Sorry. Thank you.

I care about your opinion only if it’s expressed in public. Please criticize my book in portal, site, blog or video blog, in social network or just tete-a-tete under the recorder.

I tell the same thing to foreign readers. By the way, it’ll be interesting to compare the sphere – how it’s organized in your countries? I think that after translating the book in English there’ll be more reviews. Then we’ll compare it all with Russian actual.

Introduction

– I will tell you honestly…

– Don’t say such things or it’ll be difficult to believe you.

(from the film «Absolute power»)

In what there is a value of PR-officer occupation? What useful things do they do? In what there is a creation of work? In what there is a great mission? In what there is a profit for self-actualization, for clients, for society?

At first PR-officers are worried with these questions; clients who have no more money for PR are also worried, besides people who count money are worried as well. Why do we overpay to an organized crowd of bullshitters, if a secretary, any staff advertising manager or a marketer, or at the worst I myself (when there is no work I’d better wag my tongue instead of wasting time) can manage with all that things.

Where is fun for those who hire PR-agency? Let’s leave it for those who still hire PR-agency, and will no ramble it on a secretary who is irresponsible for advertising or marketing, or on ourselves. Perhaps we’ll return to it later, perhaps we won’t.

Where is fun for PR-officers, why do they devote themselves to all that useless rubbish? We’ll explain that a few pages later. Perhaps.

Still what is the fun to be involved in PR and what is more to have your own PR-agency? People are against it! And your parents are also against, I’m sure, not mentioning your soulmate. Who will like when you waste all you time at work?

The thing is that when you plunge into the abyss of PR, you absolutely lawfully are engaged with lawless activity. PR-rules are regulated neither with law of advertising nor with law of Mass Media, they are not regulated with anything. Nobody read PR-codes but somebody can laugh at them. Once they played a joke in «Absolute power» about three ethics rules of PR-officer:

Rule number one: oh…

Rule number two: hm…

Rule number three: perhaps it’s enough, indeed?

Every fool who read «Neznayka on the moon» or watched «The tail wags a dog» can organize his/her own PR-agency. The first book is a recommendation without jokes. PR is the thing which is worth testing in life. At least if you won’t publicize any client, you’ll publicize yourself. Today it’s important for any profession. Fame, publicity, recognition, ability to cause emotions. That’s why it’s so important to know how create and publicize your own PR-agency in house conditions.

So, let’s begin!

Who can be involved in PR? And who can earn the status of PR-guru?

Everyone who wants! It can be a student, a pensioner, or even a retired soldier. And they go for it, you know.

Literally everyone who desires can earn the status of PR-guru or at least «CEO of PR-agency».

Before it was strange to meet a PR-manager with engineer diploma, today it’s honorable. Such a person at least knows something, for example mathematics, physics or study of the strength of materials. I agree that these studies are also useless, but they are more useful than public relations.

Then it’s rather strange too meet a PR-manager with journalistic diploma. We all know that journalists are not obliged having a diploma. Probably it’ll be disadvantage. But still PR is great for qualified journalists. They know at least reading and writing (orthography, calligraphy, stylistics)…Or I am too naïve?

Today it’s not strange to meet in our sphere former journalists, with or without diploma, the main thing is that they have journalistic experience. Everything is clear – there is more money in PR-sphere, or they take money for promoting advertising directly. Real journalists cope with shortage of money. And they even get ahead PR-managers of income and on their workplaces in Mass Media. So the real PR-officer is double dodgy agent.

Did you leave journalism and come to PR for money? So you are a loser, an honest person, you are clever but poor (what is the same thing to my opinion) or you are just a bungler who cannot sort out how the wheels of business (or politics), information and ultimate publication are run, oiled and touched.

Sometimes philosophers devote themselves to PR, just because a stream of Komsomol organizers and party ideologues has already been disappeared (for clear reasons).

Shortly, the specialists with diplomas who are far from PR (engineers, physicists, philologists, sociologists, philosophers, political scientists or anybody else) are more suitable for this sphere than somebody like dentists or translators. Or even seniors from specialized schools are more suitable. Still it’s much better than nobody.

And today any «My Name is Nobody» can devote himself to PR and proclaim himself a PR-guru.

And if all of them can so why cannot you?