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Hajm 258 sahifalar
The Marketing of Technology Intensive Products and Services
Driving Innovations for Non-Marketers
1 872 248,60 soʻm
Kitob haqida
This book provides the basic models and methods for the profitable use and marketing of advanced technology. It provides a guide to developing and administering marketing plans, conducting market research, searching for and managing partners, tapping capital for innovation, scoping adequate pricing methods, managing intellectual property rights, and selling and distributing products and services. It also shows how to develop formatted business plans for investors. This title is uniquely focused on the critical technology/market interface, and provides an executive introduction to marketing these products and services.
Janrlar va teglar
Izoh qoldiring
Kirish, kitobni baholash va sharh qoldirish
Kitob tavsifi
This book provides the basic models and methods for the profitable use and marketing of advanced technology. It provides a guide to developing and administering marketing plans, conducting market research, searching for and managing partners, tapping capital for innovation, scoping adequate pricing methods, managing intellectual property rights, and selling and distributing products and services. It also shows how to develop formatted business plans for investors. This title is uniquely focused on the critical technology/market interface, and provides an executive introduction to marketing these products and services.
Kitob Patrick Corsi, Mike Dulieu «The Marketing of Technology Intensive Products and Services» — veb-saytda onlayn o'qing. Fikr va sharhlar qoldiring, sevimlilarga ovoz bering.
Yosh cheklamasi:
0+Litresda chiqarilgan sana:
21 avgust 2019Hajm:
258 Sahifa ISBN:
9781118617779Umumiy o'lcham:
3.8 МБUmumiy sahifalar soni :
258Mualliflik huquqi egasi:
John Wiley & Sons Limited
