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Hajm 238 sahifalar
Elite China. Luxury Consumer Behavior in China
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Kitob haqida
A ground-breaking exploration of the Chinese elite's consumption of luxury products and their attitudes toward luxury goods. Elite China identifies the Chinese luxury product consumers and the characteristics of their luxury consumption, explains the implications for luxury firms and marketers and most importantly, spells out strategies for international luxury brands and Chinese luxury brands to succeed in Chinese market.
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Izoh qoldiring
Kirish, kitobni baholash va sharh qoldirish
Kitob tavsifi
A ground-breaking exploration of the Chinese elite's consumption of luxury products and their attitudes toward luxury goods. Elite China identifies the Chinese luxury product consumers and the characteristics of their luxury consumption, explains the implications for luxury firms and marketers and most importantly, spells out strategies for international luxury brands and Chinese luxury brands to succeed in Chinese market.
Kitob «Elite China. Luxury Consumer Behavior in China» — veb-saytda onlayn o'qing. Fikr va sharhlar qoldiring, sevimlilarga ovoz bering.
Yosh cheklamasi:
0+Litresda chiqarilgan sana:
20 fevral 2018Hajm:
238 Sahifa ISBN:
9781118179192Umumiy o'lcham:
6.8 МБUmumiy sahifalar soni :
238Mualliflik huquqi egasi:
John Wiley & Sons Limited
