10% chegirma bering
Maslahat bering ushbu kitobni do'stingiz sotib olganidan 37 856,83 soʻm oling.
0+
matnPDF
Hajm 450 sahifalar
Kellogg on Marketing
matnPDF
378 568,25 soʻm
Kitob haqida
The business classic, fully revised and updated for today's marketers The second edition of Kellogg on Marketing provides a unique and highly regarded perspective on both the basics of marketing and on new issues that are challenging businesses today. Includes more than 60% new material on both fundamental marketing concepts and hot topics such as Product Innovation, Social Media, Marketing to Consumers at the Bottom of the Pyramid, and Internal Branding With a foreword by Philip Kotler The Kellogg School of Management is recognized around the world as the leading MBA program in Marketing Along with the new material, the core concepts covered in the first edition have all been updated-including targeting and positioning, segmentation, consumer insights, and more. This is a must-have marketing reference.
Izoh qoldiring
Kirish, kitobni baholash va sharh qoldirish
Kitob tavsifi
The business classic, fully revised and updated for today's marketers The second edition of Kellogg on Marketing provides a unique and highly regarded perspective on both the basics of marketing and on new issues that are challenging businesses today. Includes more than 60% new material on both fundamental marketing concepts and hot topics such as Product Innovation, Social Media, Marketing to Consumers at the Bottom of the Pyramid, and Internal Branding With a foreword by Philip Kotler The Kellogg School of Management is recognized around the world as the leading MBA program in Marketing Along with the new material, the core concepts covered in the first edition have all been updated-including targeting and positioning, segmentation, consumer insights, and more. This is a must-have marketing reference.
Kitob Philip Kotler, Элис Тибо «Kellogg on Marketing» — veb-saytda onlayn o'qing. Fikr va sharhlar qoldiring, sevimlilarga ovoz bering.
Yosh cheklamasi:
0+Litresda chiqarilgan sana:
31 dekabr 2017Hajm:
450 Sahifa ISBN:
9780470877623Umumiy o'lcham:
9.5 МБUmumiy sahifalar soni :
450Mualliflik huquqi egasi:
John Wiley & Sons Limited
